Our loyalty framework is tailor-made for every client. Using our five building blocks of loyalty, we ensure our insight has maximum impact, providing a better return for clients across our three specialisms:

Customer Experience

For three decades, we’ve been connecting award-winning insight with real business outcomes for our clients. By engaging internal stakeholders every step of the way, we help brands - big and small - to better understand the people who interact with their business, allowing them to provide more customer-centric experiences.

Brand Strategy

The stickiness of your brand depends on the emotional connection you have with your customers, so how your brand is perceived to customers and non-customers alike is critical. Our brand insight gets to the heart of what makes people tick and shows how you can use that knowledge to drive growth.

Proposition Development

We help clients develop, test, and embed new initiatives that strengthen their proposition. Our approach to loyalty allows us to model the impact of specific initiatives ahead of time, giving our clients the information they need to make the best decisions for their business.

Our loyalty booklet has all our latest up to date thinking and is completely free to download.