80% OF FUTURE REVENUE COMES FROM 20% OF EXISTING CUSTOMERS.
Now, more than ever trust, certainty and established norms are being challenged – in this environment, loyalty is hard to come by - but it’s a powerful force!
Loyalty is a key thread running through our work – we know it's directly linked to business performance, and our fully validated model proves it.
Business outcomes are driven by behaviours which are powered by attitudinal loyalty and consumer context.
Our model is flexible – depending on client requirements it can be used as a conceptual framework, a comprehensive programme fully integrated with business strategy or anywhere in between. Aspects contained within the building blocks are tailored to each individual client. Collaboration and bespoke design are the key features which make the model so effective.
...and its more closely linked to business performance than NPS
