Job Title: Marketing Manager
Reporting to: Brand Director
Motif is one of the largest independently owned research companies in the UK. We specialise in Customer Experience, Brand Positioning and Proposition Development - fueled by a unique and powerful framework for measuring and building loyalty. To drive retention, advocacy, and revenue growth for your brand.
We are a forward-thinking, award-winning research agency that puts data at the heart of the business.
Overall responsibilities:
We’re looking for an ambitious and proactive Senior Marketing Executive or Marketing Manager to come and join our team at Motif. This role would suit someone with between 2-4 years’ Marketing experience.
Working under the direction of the Brand Director, the Marketing Manager will manage and implement day-to-day marketing activities, and ensure the marketing strategy, marketing campaigns, and marketing materials are all aligned with the company’s vision. The successful candidate will have experience overseeing the production of marketing content and collateral, as well as knowledge of social media management, and a CRM tool such as HubSpot.
The successful candidate will be given the freedom to put their own stamp on the role and be responsible for contributing heavily to the overall marketing strategy at Motif. The right candidate will be comfortable working closely with the Commercial Director and New Business Director, as well as other senior members of the business.
Duties:
· Managing and directing regular content on the company website
· Managing the marketing calendar and all marketing activity
· Organising and overseeing any company events
· Production of Marketing material relevant to company aims
· Overseeing the creation and management of campaigns to assist the Business Development Team in attracting inbound leads
· Managing the company Social Media accounts (Linked In, Twitter and Instagram) using HubSpot CRM
· Management of the company CRM and lead generation (HubSpot)
· Work closely with the Commercial Director and Brand Director to ensure that all campaigns are aligned to the overall strategy, brand positioning and messaging
· Develop, co-ordinate and implement the Digital marketing strategy in line with the company strategy
· Develop digital campaigns to increase web traffic & conversion
· Be accountable and demonstrate good ROI
· Responsible for PR and Advertising
· To report findings/endeavours back to the Management Board
The ideal candidate will have:
· B2B Marketing experience
· 365 Office applications experience
· Knowledge of Adobe Creative Cloud
· Hub Spot experience (or CRM equivalent)
· Social Media Management experience (LinkedIn, Twitter, Instagram)
· Experience of running advertising campaigns on LinkedIn
· Experience of Google Adwords
This is an exciting opportunity for a personable and experienced B2B Marketing Manager, who will be encouraged to develop their own ideas, work independently, and deliver campaigns that engage and excite.
The Marketing Manager will be joining a close knit, senior team at Motif, consisting of the Brand Director, a Designer, and a Senior Information Designer (analytics and KPI tracking), and work closely with other senior teams at the business.
What we offer
· Flexible working - flexi hours, WFH and a centrally located office in Aldgate
· A supportive, challenging, and agile environment
· A competitive salary, company pension and profit share scheme
· 23 - 30 days holiday, rising each year of service
· An Employee Assistance programme, partnering with Health Assured & Medicash
· The opportunity to work across a variety of technologies
· Latest development tools
· Work across multiple domains within the business
· Access to training courses, learning, development
· Free fruit and hot drinks (if you’re in the office)
· Regular free beers & social events
To apply, please email an up to date CV to hello@thisismotif.com.
Motif is committed to the principle of equal opportunities in employment. We have a commitment to treat our applicants, employees, customers, contractors, suppliers, and those who come into contact with the company equally and with fairness at all times.
Motif is also an MRS Company Partner and is a signatory to the MRS Net Zero Pledge, and the Inclusion Pledge. We are committed to be net zero by 2026.