GAMERS OF THE WORLD UNITE!

GAMERS OF THE WORLD UNITE!

Video games provide countless hours of entertainment, allowing players to explore vast lands, become heroes, defeat monsters, or conduct a simpler life such as running your own farm, all without leaving your sofa. In a time when we are likely to be stuck inside for the foreseeable, this escape is invaluable to many.

This escapism is not just for existing players however, as many more are now turning to gaming for the first time; evidenced by the fact the Nintendo Switch has again become difficult to buy in some regions. The current crisis presents an opportunity for brands to connect with a completely-target audience, who may find they love the hobby so much, they continue gaming long after lockdown comes to an end.

It’s not hard to understand why. Video games provide rich worlds to explore, complex storylines to follow, puzzles to solve, and worlds to get lost in and become invested in. In a time when mental health issues could skyrocket, they can provide a much-needed relief.

Amongst new releases, Animal Crossing: New Horizons saw huge anticipation in the weeks leading up to launch: you get to develop an island exactly as you’d like, literally everything is customisable. It’s a slow-paced, gentle game with no pandemics to worry about. The ultimate relaxing life away from, well, life.